Seeds is a modern food manufacturing and brand platform based in Egypt, designed to power the growth of snack concepts across MENA. We sit behind brands such as Frida Snacks and Frida Snacks Kids, with new ideas, extensions and M&A opportunities constantly in the pipeline.
The focus here is simple: we grow things faster – whether that’s a new format, a brand extension or a strategic partnership.
Brands plug into Seeds to access product development, manufacturing and packaging capabilities that would be hard to build alone. The first two brands in the platform are Frida Snacks and Frida Snacks Kids.
Frida Snacks is a fast-growing healthy snacks brand built around everyday formats – from cookie cereals to peanut-butter-based treats and baked snacks. The idea is simple: snacks that feel indulgent, but are made with more considered ingredients.
Positioned for a broad audience that wants “better, not perfect” choices without sacrificing taste or convenience.
Frida Snacks Kids extends the Frida universe with formats tailored to younger consumers. Recipes and portion sizes are designed with families in mind, while staying true to the better-for-you philosophy that sits at the core of the brand.
A natural fit for lunchboxes, school environments and family-oriented retail concepts.
Seeds works with a small number of partners on private label, B2B manufacturing and selective M&A discussions. We can support cafés, bakeries, restaurant groups, retailers and brand owners who want a reliable manufacturing partner behind their snack concepts.
If you’re exploring white-label products, co-developing a concept, or have interest in the Seeds platform itself, reach out via the contacts below.
General & platform enquiries:
info@seeds-group.com